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What is “Brotox” and Why is this Nonsurgical Cosmetic Treatment so Popular?

Brotox in Chicago IL

Historically, plastic surgery and cosmetic treatments have been more common and considered more acceptable for women — but not anymore. The stigma around improving a man’s appearance has been decreasing for years, but the pandemic made surgical and nonsurgical procedures even more popular among men. Botox is the number one cosmetic treatment for men, earning it the nickname “Brotox.”

There is a growing trend among men who want to look their best. The increasing number of people who work from home and have regular Zoom or video meetings has made men and women more aware of visible lines and wrinkles. This “Zoom effect” has led to a rise in patients seeking to address the lines and wrinkles they see reflected in the screen. “Brotox” allows men to present their best face on video conference calls and social media as well as look younger in their day-to-day life.

The Benefits of “Brotox”

Botox is a neuromodulator injectable designed to reduce lines and wrinkles caused by facial expressions, such as smiling, squinting and frowning. It’s made with botulinum toxin type A, which temporarily freezes or immobilizes the underlying muscles in the face responsible for wrinkle formation. Botox is FDA-approved to improve the appearance of horizontal forehead lines, frown lines or “11’s” between the brows and “crow’s feet” found on the outer corners of the eyes. Men prefer Botox for the following reasons:

Natural-Looking Results 

Our board-certified plastic surgeon, Dr. Robert Galiano, takes pride in tailoring your Botox treatment to your physical traits. Thanks to Dr. Galiano’s skill and methodical approach, you can achieve a youthful look that takes years off your chronological age without having to worry about a frozen look. Enjoy natural-looking results for up to four months. Male facial structure is vastly different from that of women, with thicker and stronger muscles. Men typically require more units of Botox to achieve their desired anti-aging results.

Fast Results, No Recovery Time

Botox is a quicker and less invasive way to address signs of aging, especially compared to surgical counterparts such as the facelift or forehead lift. A Botox treatment session typically takes less than 30 minutes, depending on the number of areas, and you can resume your everyday activities immediately after your appointment.

Candidates for “Brotox”

If you struggle with moderate to severe wrinkles that make you look tired, angry or sad, Botox might be a good option for you. Dr. Galiano will discuss your cosmetic concerns, medical history and desired results during your consultation at Northwestern Plastic Surgery in Chicago. He will help you decide if “Brotox” or another cosmetic treatment is right for you.

Schedule your appointment with Dr. Galiano today by calling (312) 926-4382.

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